Alternative Investments · Private Equity · Chicago

Capital, stewarded with conviction.

GM Capital Management partners with founders, executives, and institutions to deploy private capital and unlock liquidity from restricted positions — quietly, deliberately, and on your terms.

Est. 2019

Founded by Marc Zaro. Headquartered in Chicago, serving principals nationwide with discretion.

Our Perspective

Learn from experience.

The GM Capital Management Website is for learning, engaging, and sharing knowledge. Alternative investments are financial assets that fall outside of the traditional categories of publicly traded stocks, bonds, and cash. They are used to diversify a portfolio beyond public markets, potentially hedge against volatility, and aim for higher risk-adjusted returns. We believe that alternatives will play a key role in helping investors navigate these challenges.

With experience investing in alternatives, we, at GM Capital, are committed to empowering individual investors and retirees to participate in—and benefit from—the long-term trends developing throughout the industry.

Our research indicates that these tenets are more important today than ever, as secular shifts take place in financial markets—including the end of a long cycle of loose monetary conditions—are creating new challenges for individuals saving for retirement and building wealth.

Our Capabilities

Built for the moments that define wealth.

Explore services →

We provide expert advice to family- and founder-owned businesses as they anticipate the sale of their business; minimizing tax exposure, maximizing proceeds, and preparing for life after the sale. Through strategic insight, disciplined analysis, and a curated network, we help clients identify and access high-quality opportunities. From high-net-worth individuals and corporate executives to philanthropic institutions, GM Capital provides the expertise and guidance required to build and preserve lasting wealth.

Chicago Board of Trade building

Alternative Investments

Uncorrelated returns. Tax-aware structures.

Alternative investments can span across multiple asset classes and strategies while complementing an investment portfolio. For example; Qualified Opportunity Zone Funds (QOZF), 1031 Exchanges and QSBS 1202 Private companies–exhibit unique tax-advantages and higher potential uncorrelated returns designed to generate alpha in both rising/falling markets.

  • —Qualified Opportunity Zone Funds (QOZF)
  • —1031 Like-Kind Exchanges
  • —QSBS Section 1202 private company equity
  • —Concentrated equity advisory

About GM Capital

A practice founded on relationships.

In 2019, Marc Zaro founded GM Private Equity in New York City. Today, he collaborates with general partners and sponsors by building relationships to effect transactions.

Marc holds his Series 7 at Quincy Wells Capital and Series 66 at GM Capital Management.

More about Marc →

Begin a Conversation

Capital decisions deserve a quieter room.

Engagements begin with a confidential introductory call with Marc Zaro.

Request an Introduction